DSI arrow Consulting arrow Online Mass Marketing
Online Mass Marketing



Sample Distribution and Demographic Data Capture

Our client's goal was to provide an on-line marketing service to manufacturers of consumer goods that would capture demographic information and create buyer profiles. DSI implemented a Web-based system that allows selected Internet content providers to offer free samples through linked pages that easily assume the look and feel of each content provider's site while capturing demographic information for sharing with both the provider and manufacturer.

"B-to-C" Web Site
Our client's goal was to extend its well-established Asian presence in the sale of mainstream and specialty teas to North America. DSI developed a retail Web site with dynamic cataloging and pricing, shopping-cart functions, and credit card processing as an on-line extension of our client's limited bricks-and-mortar presence in the United States.

Travel Planning and Ticketing
Our client's goal was to provide 24-hour service worldwide to its existing base of travel customers as well as to attract new customers to its travel and tour offerings. DSI's application offers a catalogue feature with real time updating of offerings and prices by the client, on-line reservations and payment, and a contact function that allows travelers access over the Web from anywhere in the world.